Dr. Gerst is now in network for Blue Shield Health Plans (starting 2026)
Dr. Gerst is now in network for Blue Shield Health Plans (starting 2026)
It is my office policy to charge the client and/or responsible party for appointments that are not canceled or changed in a timely manner or when the client fails to attend the session for any reason. This is a standard practice for psychologists and other professional therapists due to the demands on limited appointment times in order to assist clients. I would like you to understand and agree with this policy as we begin therapy. Please ask me for any clarification if you have any questions or concerns.
Please note:
•Appointments must be cancelled at least 24 hours in advance to avoid incurring a charge.
•The fee for late cancellations or failed appointments is equal to the charge for a full session.*
* Insurance will not pay for late cancellations or failed appointments. In the event of a late cancellation or failed appointment you are responsible for the entire fee for that service and not just your co-payment. The fee for a late cancellation or failed appointment when you have insurance therefore includes the portion typically paid by your insurance for a treatment session and your co-payment. You will be charged my contracted rate with your insurance carrier for the type of service scheduled.
Charges for late cancelations or failed appointments are due immediately.
Policy date 9/02/08 Last update 08/01/2018
Matthew Gerst, Ph.D.
Licensed Clinical Psychologist PSY13460
509 Seventh Street., Second Floor
Santa Rosa, CA 95401
(707) 978-2944